Ciao, sono Luisa Donati.

I’m 57 and I literally spent my life travelling.



I was born in Rome from an old Italian family, raised between Rome, Tuscany and Le Marche, then moved to London.


Now I live in Florence,

working in tourism and cultural events.

Join my mailing list and travel with me!

Inizia con una frase di presentazione a effetto.

I approached the world of tourism along with my family, when we decided to turn our beautiful Tuscan farm in a dreamlike holiday resort.


Together with my siblings, we renewed villa after villa, bringing new life in an almost abandoned wonderful hamlet.


Later, I did the same with our ancient palace in Le Marche.


I love jazz

and classical music


When I moved to London, I approached the world of cultural events: exhibitions, concerts, festivals... always working hard to guarantee the best experience both for visitors and performers.


I still do that, in Florence.



I enjoy being with people


Everywhere I go, I find friends.

I love weaving new relations, this is the way I explore the world.

This is the way I come across the most amazing hidden gems of Italy:


through the eyes of the locals



And this is the way I work, focusing on my clients' needs and dreams.



"I met Luisa by chance.
We started creating enthusiasm both for us and for our clients, turning their stays in Italy into unforgettable experiences.
She's the artistic side with refined taste and soft tones,
who gives finesse to every activity we organise."


- Nicoletta Amicizia,

Local Promoter in Mercatello sul Metauro


Luisa Donati and Nicoletta (local Promoter) in Mercatello sul Metauro having fun at a local restaurant!



Let's talk about
your next holiday in Italy


Come and feel like a local!